Advertising and marketing has completely changed nowadays. 20 years ago, people would go and open the Yellow Pages whenever they need to know the details of a company that sells a product that they need. Today, almost everyone would go on the internet and do their queries online. It is simply more convenient for buyers to do a quick search on Google rather than flip the pages of a phone directory. If you are an entrepreneur who owns a small enterprise, it would be advisable to join the digital push and maximize what local internet marketing can do for your business. If you do not have the financial resources to hire marketing experts, there are online tools that you can use for free to assist with your endeavor. One good example is creating a fan page in social networking sites. This would not require any additional funding but you would be able to reach a wide audience base who could be potential customers.