Is there a difference between a back link and inbound links? Not to confuse you but most inbound links are also back links. One sites out bound link is another sites incoming link so it can get confusing.

There are a lot of link exchange services out there but for the most part you want to stay away from them as google doesn’t like most of them. It’s better and more productive to go find or make your own links so you can control the text.

Google relies on links to learn what sites are about and it’s the text of the link that tells them that. Also, links should come from sites that have the same topics yours do. That’s not a hard and fast rule as there are ways to make links good even if they are from a different type site. Using link exchange software can speed things up if you want to spend the mponey on it.